Sodium reduction
As the global demand for healthier, lower-sodium food grows, magnesium salt emerges as a groundbreaking solution—enabling significant sodium reduction while enriching products with essential magnesium for better public health.

The Global Need
The need for sodium reduction has become a critical global priority, driven by rising health concerns and increasing legislation aimed at lowering salt levels in food products. Excessive sodium intake contributes to major health issues such as hypertension and cardiovascular diseases, prompting governments worldwide to set ambitious sodium reduction targets.
In this context, magnesium chloride offers a groundbreaking solution: not only can it replace sodium chloride (salt) but it also enriches food products with magnesium—an essential mineral that many people lack. As the salt replacer of the future, magnesium chloride presents a healthier alternative that supports the global effort to reduce salt intake and improve public health.

Quote: “Excessive sodium intake is a leading cause of heart disease and stroke, and global health organizations like the WHO are pushing for reductions in salt consumption to improve public health”.
A Versatile Solution
Magnesium chloride is a natural, versatile product with several key advantages over other alternatives. It can enable sodium reductions of up to 40% without compromising the flavor, texture, or overall quality of food products, making it suitable for a wide range of applications.
Unlike other sodium reduction minerals or blends, our high-quality magnesium chloride is readily available in large volumes, ensuring a consistent and reliable supply for food producers. Additionally, Pure Health & Earth provides extensive product development support, offering expertise to help manufacturers optimize their formulations and produce healthier, lower-sodium products that appeal to today’s health-conscious consumers.
As a well-established and trusted supplier in Europe, known for our leadership in calcium chloride, we bring decades of experience and an unwavering commitment to quality to every solution, supporting the creation of healthier, more sustainable food products.
