Novasal
Novasal – Nature’s Smart Salt
In an era of growing awareness around healthy nutrition, we proudly introduce Novasal – Nature’s Smart Salt. Formed deep beneath the surface of a long-evaporated ancient sea, Novasal is more than just a salt substitute. It’s a natural, smart solution that reduces sodium, adds essential magnesium, and preserves the full taste and functionality that consumers and food manufacturers expect.

Sourced from the pure magnesium salt layers of the ancient Zechstein Sea, Novasal brings a unique mineral composition to the table — enabling significant sodium reduction while enhancing the nutritional profile of foods. As concerns over excess sodium and its link to cardiovascular disease and other health conditions continue to rise, Novasal offers a clean-label, easy-to-implement solution that aligns with both health goals and taste standards.
Whether you're working with bakery products, dairy, snacks, meat, fish, or plant-based alternatives, Novasal delivers balanced flavor, improved Nutri-Scores, and a natural magnesium boost — without compromise.
Join the salt reduction revolution. Discover how Novasal can help you create healthier, better-tasting food.
Visit www.novasal.com
Applications
Frequently asked questions
Our 1-on-1 solution enables an easy replacement of sodium by completely substituting sodium chloride reducing sodium content by up to 30% while maintaining taste and quality.
Yes, it is possible to achieve more than a 30% reduction in sodium, and we offer customized solutions with scientific and hands-on support from our food technologists to help you reach this goal.
Yes, we have solutions for all applications where sodium reduction is a topic, and our ready-to-use blend can easily replace 30% of sodium in most applications.
To get started with our sodium reduction services, simply contact us to discuss your specific needs, and we'll provide tailored solutions and support from our team of experts.
"Magnesium, the healthier salt for all applications. Naturally sourced."
